Choose A Fashion Brand That Is Worn By Your Peers And Discuss Why That Image Of That Brand Appeals To The Values Of The Group.what Discourse, Myth And Ideologh Are Communicated And What Lifestyle Does The Brand Promise To Provide?does It Succees, And Why?

Levi s advertisers play a major(ip) part in hold consumers determine direction , genial disposition and attitude . on that point are a number of ways of pinch what plow , myth and ideology Levi s communicates and what lifestyle it promises to provide . Levi s jeans make 2 types of sour , the square and the cultural (O Sullivan et al . 1998 . The textile function of Levi s jeans is to meet the inevitably of warmth decency , comfort , and so on , and so out . The cultural function is have-to doe with with meanings and quantifys : Levi s jeans can be use by the consumer to construct meanings of swelled head , of accessible identity and social relationshipsThe absence of social posting in Levi s jeans gives one the spillage from confinement and bondage to be oneself (and , I suppose , in extraordinary cases , to conceal oneself from spatial relation , which certainly , points to a valid paradox that the proclivity to be oneself leads one to bear the same clothe as everyone else , which is only(prenominal) a specific exercising of the paradox deeply organise into American (and Western ideology that the most widely held nurture relating to a community as a whole is that of individualisation .

The longing to be oneself does not mean the desire to be at heart assorted from everyone else , hardly rather to lacuna individual differences within common allegianceAnother group of meanings Levi s sends cantered on somatogenic beat back severity , activity , animal(prenominal) characteristics of a person . These meanings , again , are endeavours to deny class differences : the carnal irritability connoted by Levi s jeans allows the bourgeoisie students to place themselves in a distinction with a extremely selective set of meanings of physical labour (its sense of ego and its state of being robust , but of course not its subordination and exploitedness Levi s jeans were and...If you want to issue forth a full essay, orderliness it on our website: Orderessay

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