Colgate Case Ppt

Case Study Colgate-Palmolive Company Colgate uses Cardiff TeleForm to streamline the creation of clinical research forms. At Colgate-Palmolive, effective, accurate clinical research is infixed for overbold dental consonant product development. For many years, the Colgate engineering Center in Piscataway, impertinent Jersey, tolerated its limited and rigid OMR archive exhibiting ashes because the account of clinical trials and participants using the system remained relatively small. Colgate used a third-party vendor to create its OMR forms, which meant it had dwarfish opportunity to adapt and refine the design. After the selective information was collected from the dentists, Colgate would have the forms neat by a university-based OMR regard system, which also meant little swear over how the data was interpreted. The process was expensive and time-consuming, but thither was little impetus to sort until Colgate developed a new global focus that pertain a signi@ 257;cant accession in OMR-based clinical activity. Suddenly, Colgate nominate itself with several ongoing short circuit and long-term clinical studies involving dentists from around the world working with from unitary hundred fifty dollar bill to 4,000 patients and submitting tens of thousands of forms. Colgate selected Cardiff® TeleForm® along with a Kodak DS 3500 scanner. Once the forms are genuine from the dentists, they are scanned and read, and the extracted data is automatically exported to Microsoft Access. For Colgate, the most attractive file a line of TeleForm is the ability to precisely control the matter and feel of forms. By having this control in-house, a form that meets the specific needs of apiece study can be readily developed. Just as important, when TeleForm’s built-in functionality does not confine a specific requirement, the system is flexible enough for Colgate to develop a workaround. For example, on one speci 4257;c 8½” x 11” form tha! t contained over 700 bubbles, Colgate required the value to appear in...If you inadequacy to get a full essay, order it on our website: OrderEssay.net

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