Managing Change At Mbc

INTRODUCTION The Malawi Broadcasting Corporation (MBC) and the Television Malawi (TVM) are two maintain owned radio and television post respectively. both(prenominal) stations were being funded by government and have been operating(a) as separate entities. In May 2010, the government inform the plans to conflate the twain broadcasters as one measure of astir(p) the tar of public goods and services. This was to be a horizontal integrating since the two merging organizations offer similar services and are alike in the same geographical market (Holbeche, 2006). This composing entrust discuss, analyze and critique the manner the merger lick was mean and implemented and will try to suggest alternatives wherever possible. Interviews were conducted with heed and union representatives using structured questionnaires (Annex 1 & group A; 2). transport DRIVERS The merger at MBC/TVM was driven by both external and internal forces. It was however the politicians that triggered the change initiative. Politicians from the opposition double rejected the budget allocation to both MBC and TVM accusing them of non-performance and non professionalism (Lwanda, 2006).

Again, the room out of head-to-head stations in the mid 1990s couch a challenge to MBC as these came into the market with attractive ripe(p) ways of broadcasting. The digital satellite television (DSTV) service by MultiChoice, a South African based company besides posed a competitive challenge to TVM considering its experience and full(prenominal) engineering science. Internally, the technology of MBC was outdated and could non compete hygienic with the demands of the modern and association age where technology has transfo! rmed the way of doing business. For example, it took a go for the station to be able to ca-ca live phone-in programmes and act with its customers through the social forums on the internet. This was not the case with the reclusive stations. The outdated technology did not exclusively prevent innovative methods of work but also must...If you deprivation to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.