Uk Fish Market

MKT2004: Research Methods for Business and Marketing Group Project: utility(prenominal) info Analysis and Qualitative Research Written by: Lucie Barreau, Timothy Walton, Jamie Cousins, Tuan Tran, Lu Ye, Yimin Lou, Tao Tang mental faculty loss leader: Matthew Gorton Submission Date: 05/12/11 Table of limit 1. Introduction 2. go off of secondary information 3. methodological abridgment 4. Focus Group Analysis 5. Personal experience records 6. Triangulation of methods 7. endpoint 1. Introduction Our explore has been set up specifically to go patterns in small peoples (age 18-30) look for obtain and consumption in the UK, in carnal knowledge to age, gender, nationality, lifestyle, income, regularity of procure, type of fish purchased and place of purchase. We aim to measure trends, accompanied and explained with qualitative information. Our analysis will be ground around findings drawn from secondary e ntropy, via website searches, academic textbooks, government data and academic journals. We will in addition be exploring aboriginal data via focus group findings as well as ain experience records. Our aim is to deliver an accurate view of the grocery and ease up a describe that can be utilize as an uninflected and decision making tool.

Our research report aims to concentrate the primary and secondary data findings and thus present market intelligence. By analysing both secondary and primary data we aim to canvas and contrast young adults fish purchase and consumption habits in an effort to understand attitudes towards fish and reasons for the purchase or non purchase of fish and fish products. 2. Review of Secondar! y Data attention Overview Consumers regard food as an essential purchase for either household (Keynote,2011; Mintel, 2011).However,their choice of food is influenced by their raise in health and nutrition provision, their budget and environmental beliefs. slant and shellfish provide a multiplicity of key nutrients such(prenominal) as protein, retinol, vitamin D,...If you lack to get a full essay, hostelry it on our website: OrderEssay.net

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