Marketing Paper

TABLE OF CONTENTS 1. INTRODUCTION 1. Objective. 2. Scope. 3. abbreviation 2. BODY 1. AirAsias Company Background 2. compendious of SWOT digest 3. sum-up of expletive analysis 4. How does SWOT match PEST? 5. compact of gatekeepers Five Forces Analysis 6. AirAsias emplacement from a BCG hyaloplasm perspective 7. AirAsias position from an Ansoffs Matrix perspective 8. Analysis and Summary of AirAsias extensive Marketing Mix 3. RECCOMMENDATIONS 4. CONCLUSION 5. REFERENCES 1.1 Objective The author testament reason issues pertaining to case get word; Air Asias sparing crisis-Cost proceeds Caters to New Fliers; Fending off state carries. 1.2 Scope This study will break apart the Strategic Marketing vigilance technique(s) applied by funky cost carriers in Malaysia specifically AirAsia, other countryal operators.

The topics of banter include: AirAsias SWOT / PEST analysis An analysis of the Low Cost Carrier (Hereinafter referred to as LCC) industry in sou-east Asia (Porters 5 Forces Model) AirAsias position from an Ansoff and BCG matrix perspective An analysis of AirAsias elongate marketing mix Recommendations 1.3 Summary The LCC model is a fair one transporting customers from A to B without the frills of traditional carriers. These frills however, are ready(prenominal) at an additional cost to the customer. I.E the customer only pays for what he/she wants. Figures released by ICAO (International Civil Aviation Organisation) show a 12% emergence in passenger numbers in the Asia pacific s ection in 2007 indicating healthy demand. Th! is growth was largely operate by the prevailing economic climate. AirAsia Berhad introduced Asia to the world of budget travel. establish in Kulala Lumpur, Malaysia and operating on domestic and international routes, AirAsia is Asias biggest LCC. holding with its pioneering spirit, it was also the first carrier in the region to carry out a ticketless...If you want to get a abounding essay, put together it on our website: OrderEssay.net

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