Nike Case Study

? Mission ? * To be the largest seller or athletic footwear and athletic apparel in the world. * To be the global company. ? resource ? To become the most trusted global provider or athletic apparel and footwear in the world. TABLE of limit * administrator Summary * I. Introduction * Background of the meditate * chief(prenominal) problem * Specific Problems * trade Aspects * Operations and technical offensive Aspects * Financial Aspects * Socio Economic Aspects * organization and guidance Aspects * Objective of the Study * Marketing Aspects * Operations and technical foul Aspects * Financial Aspects * Socio Economic Aspects * Organization and Management Aspects * Significance of the Study * Scopes and Delimitation * Marketing * Technical and Operations * Or ganization and Management * Financial * Socio - Economic * decision maker SUMMARY Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under(a) the name, Blue Ribbon Sports.

Our modest finishing then was to dot low-cost, high-quality Japanese athletic shoes to American consumers in an sweat to break Germanys domination of the domestic persistence. directly in 2000, Nike Inc. non only manufactures and distri neverthelesses athletic shoes at either merchantable price point to a global market, but over 40% of our gross sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditiona l distribution channels in to a greater exte! nt than 100 countries targeting its primeval market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States). We apply over 20,000 retailers, Nike grind stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites to sell our sports and unemployed products. We dominate sales in the athletic footwear industry with a 33% global market...If you want to get a full essay, post it on our website: OrderEssay.net

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