Chipotle Mexican Grill

Over its 17 year history, Chipotle has grown incredibly quickly. As Chipotle expanded its business over the years, it has tried to position itself as the ultimate fast-casual restaurantan alternative to traditional fast viands. Doing so has yielded tremendous success, despite a bazarly conservative merchandising and denote budget. The reason for this success has been Chipotles ability to correctly name and target multiple segments of the population. Chipotle offers tasty Mexi atomic number 50-style fodder for those customers who pooh-pooh McDonalds, provided at a price that is low commensurate to capture many price-sensitive customers. Furthermore, by promoting a minimalist, tradition-bucking, efficient til now friendly look-alike, it has successfully captured the loyalty of young, busy people such(prenominal) as college students looking for a cheap bite. However, Chipotle is more than alone the image of a mouth-watering burrito and with a three-word tagline. For o ver a decade, it has cogitate on sourcing its products in an environmentally sustainable way, ensuring that its domestic birdie and meat products come from natural and organic sources, providing a honorable wage to its employees and suppliers, and even going so far as to testify before Congress as an advocate for the bar of antibiotics in meat production.

Unfortunately, most of Chipotles customers are unlettered of its efforts at social impact. There are infrequent ladder customers, who would care about the socially responsible agenda of the restaurant, unaccompanied who see Chipotle as nothing more than a wondering(a) burrito for a low price. Because of supply chain restrict ion and the suppress availability of prope! rly sourced aliments, Chipotle has been forced to gradually progress towards its food sourcing objectives. As of 2010, Chipotle has made enough headway to make sustainable and healthy food sourcing a priority in their marketing strategy. In this paper, we will address ways in which Chipotle whoremaster reposition its marketing efforts to focus more on this aspect...If you mastery to get a full essay, order it on our website: OrderEssay.net

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