THE STARTEGIC CONTEXT OF MANAGEMENT ASSIGNMENT Table of contents 1.0 removevarlet 3 2.0 Objective rapscallion 3 3.0 MethodologyPage 3 4 4.0 Findings and summary Page 4 11 5.0 ConclusionsPage 11 12 6.0 Recommendations Page 12 7.0 References and Bibliography Page 12 1.0 AIM The aim of this shroud is to provide PESTEL epitome of the retail perseverance in general, Stakeholder bear out and SWOT analysis of the high school street retailers avocation PLC. The melodic theme will receive business concern understanding and marque recommendations on how to optimise strengths and understate weaknesses to assist in impact the business objectives of succeeding(prenominal) PLC. I have chosen to give way a large high street name ( succeeding(a) PLC) because of my interest in retail sedulousness and as well because the retail industry is renowned for being passing competitive and the general stinting trends lean towards more stic ky time for the industry as a whole. Next is also considered to be a successful company and market leader. 2.0 object The objective of this report is to analyse the competitive environment of Next PLC and to make recommendations for the future business strategy.

For PESTEL analysis, the report will signalise and comment upon the main environmental factors which have had an effect on the retail industry in general and are credibly to have in tightly fitting future. For Stakeholder analysis, the report will attain key stakeholders in Next PLC and analyse their different and competing interests apply Porters Five Forces model. For SWOT analysis, the report will identify the strengths and weaknesses of Next PLC, e! xplaining the reasons for these then draw a SWOT analysis. 3.0 RESEARCH AND methodological analysis From my research and training gathered, theories, models and best practice guidelines will be applied to underpin my findings and any recommendations made. SECONDARY DATA seek on the earnings Text...If you want to get a integral essay, order it on our website:
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