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Monday, January 20, 2014

French Luxury Companies:

Halmstad University School of Business and Engineering Business and Marketing French extravagance companies: argufy to do E-Commerce without bear upon their tick shoot depiction thesis in Marketing Thesis in Marketing, 15 ECTS credits Final seminar: 25.05.2010 Authors : capital of Minnesota LASSALLE Clément LEMAIRE (871021) (900708) Supervisor: Jean-Charles LANGUILAIRE Examiner: Roger STRÖM 1 Thesis in Marketing Halmstad University 2010 compend of thesis Title: French sumptuousness companies: Challenge to do E-Commerce without affecting their brand image Clément LEMAIRE and capital of Minnesota LASSALLE Jean-Charles Languilaire Bachelor Thesis in Business Administration, Marketing Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, lavishness market, French market, Website, home run and Reputation How French luxury companies, in a scope of changing demand, use the e-commerce without affecting the image of their brand? In the me thod we explain that we square up to use a descriptive method of research. We collect indirect data from our University Library and simple data from our observation of Louis Vuitton website. We also explain why we prefer this company and what the limits of our study are.
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In a eldest part, we seduce written all the definitions and development close definitions that we father utilise in the empirical part. It promoter E-Commerce, E-Merchandising, Marketing mix and ECRM. Then, we have achieven some discipline about website elements as the first page, the graphic website, buying process, electronic payment and website security. Finally, we have delimit all the information about the brand and its different powers on the ma! rket: We start by a brand ken explication, then we have defined how is build a brand to finish by the issue band and reputation. We picture the answer of our purpose. French luxury companies use marketing tools in order to protect the image of their brand when they do e-commerce. We also bring some suggestions to Louis Vuitton and give some...If you want to get a full essay, order it on our website: OrderEssay.net

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